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Postman Collection
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A merchant is any business with a need, or capability to exchange goods or services and to request payments from their customers.
Possible synonyms for a merchant is with respect to a partner account is:

Company Branches
A retail outlet/ shop
Retailer / Vendor
Biller
A business that will have its own set of customers.

A merchant is not limited to a specific vertical or transaction type. These records can be configured to
suit the specific needs of the business the records will be associated with.

Model

Merchants have a lot of direct relationships with other resources. All of which are assigned when the child resources are created. For example, when a Conversation or Customer is being created, it's required that a merchant be present on the token. When it is, the record created is placed within the tenancy of that merchant so it can only be retrieved or mutated by tokens that have that merchant assigned.